Experiential Insights works to empower organizations with strategic insights in sports betting, regulation, and experiential marketing within the sports, gaming, and entertainment industries. What we do:

• Navigating Regulatory Landscapes: Assisting organizations in understanding and adapting to evolving laws and policies in sports betting and gaming, both in California and beyond. Providing up-to-date regulatory guidance to ensure compliance and identify new market opportunities.

• Consumer Insights and Market Analysis: Conducting in-depth primary research (e.g., focus groups, surveys) to gain a deep understanding of sports bettors’ behavior, preferences, and needs. Identifying key consumer insights to inform targeted marketing strategies and operational decisions.

• Responsible Gaming Practices: Developing and implementing responsible gaming protocols tailored to specific regulatory environments. Promoting sustainable business models that maximize profitability while enhancing consumer protection.

• Strategic Marketing and Sponsorship Measurement: Utilizing data-driven insights to optimize marketing effectiveness, sponsorship activation, and fan engagement. Measuring the impact of marketing campaigns to improve future strategies and ROI.

• Advanced Data Analytics: Developing systems to track and analyze betting behaviors and fan engagement data. Providing actionable recommendations through predictive modeling and advanced analytics to increase engagement and loyalty.

• Collaborative Consulting: Offering comprehensive consulting services to gaming operators, sports teams, leagues, and other organizations. Crafting research-based strategies to maximize profitability, deepen fan engagement, and foster responsible growth in the sports wagering and gaming sectors.

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Projects and Clients